Alexander Körfer (Germany)
"Effects of Animal Welfare on Consumers – Requirements and Success Factors of an Optimal Product Labeling System on the Example of the German Meat Industry"
Public concerns on the welfare of animals in the food & meat industry have been significantly intensified worldwide. Consumers are more and more requesting transparency on housing and breeding of the animal behind any kind of meat product. While the German Ministry for Nutrition and Agriculture is still developing a governmental product label system indicating animal welfare for meat products, which shall be launched during the current legislation period, the majority of supermarkets, discounters and grocery stores have launched a joint product label for animal welfare on pork, beef and chicken in April 2019. This research study aims to analyze different product label systems and their impact on consumers’ purchase decisions. It shall give recommendations on how an optimal product label system should look like from an economical, ethical and consumer-based perspective and thereby, give guidance to any kind of regulated or non-regulated body aiming at implementing a product labeling system indicating animal welfare to consumers. Therewith, the research study also provides assessment to the currently developed and / or discussed product labels in Germany.
Alexander Körfer is an external PhD candidate.
Marion Hofmeier (Germany)
"The adoption of geographical indications by small and medium-sized food craft enterprises in Germany"
The aim of the project is the conception and development of an information system for the German food craft, allowing SMEs to expand existing sales markets and to tap new markets by using geographical indications.
In addition to a well-founded and scientifically proven overview of the various possibilities and their economic and market-based usage effects, a toolbox will be developed enabling food business operators to plan and control independently a strategic market alignment with origin aspect, decision support, checklists as well as calculation templates and tools serving as a basis for decision-making or as a implementation tool. Furthermore, training modules and seminar events are developed for the application or implementation, which generate - in cooperation with craft associations and other sources of information - the necessary knowledge transfer into practice.
Her research is part of the cooperation project “Tradition me(a)ts Innovation - Conception and development of an information system for a qualified indication of origin for the German food craft” in cooperation with agromind. The project is funded by the “Programm zur Innovationsförderung des Bundesministeriums für Ernährung und Landwirtschaft”.
Hannah Danner (Germany)
"The role of consumer beliefs in sustainable consumption"
Hannah Danner’s dissertation focusses on the role of beliefs in sustainable food consumption decisions.
Besides contextual factors, consumers may consume in an unsustainable manner because they either do not care or because they simply do not believe in the environmental benefits of the offered products. Marketing, economic, and environmental behavior research relies on the concept of beliefs to explain sustainable consumption behavior. However, frequently found inconsistencies between stated and revealed behavior could partly be attributed to considering an incomplete set of beliefs. Taking organic food as primary example, this research project explores relevant beliefs systematically and analyzes their influence on behavior.
Her research is funded by the “Studienstiftung des Deutschen Volkes” and is co-supvervised by Prof. Jutta Roosen (Chair of Marketing and Consumer Research).
Ola Oreoluwa (Nigeria)
"Market efficiency, smallholder Sub-Sahara African farmers and access to high value markets"
Smallholder farmers still find it challenging gaining access to high value markets. The effectiveness of the institutional support mechanisms expected to ease their access (e.g. contract farming, cooperatives etc.) depends on the socioeconomic environment where they are employed. My research explores the preferences of smallholders in Kenya - given their structural and socioeconomic characteristics, for the attributes of various support mechanisms expected to facilitate access to high value markets.
The working atmosphere at the Chair group of Governance in International Agribusiness is professional and cordial. Under the supervision of Prof. Menapace and the administrative staff, I have matured as an individual and aspiring academic. The encouragement I receive from them is very comforting.
Salliana Ateh Fondo (Cameroon)
“An experimental analysis of determinants of adoption of risk management mechanisms amongst floods and drought affected households in Cameroon”
Households in Sub-Saharan African countries are affected by poverty, climate variability and natural shocks. Floods and drought are among the most devastating hazards in Cameroon which have pushed affected households into poverty traps. The disaster risk management strategies employed by these households have been a topic of research in recent times. However, knowledge on the circumstances under which victims adopt different strategies is still shallow. The objective of this research is to analyze the determinants that influence adoption of risk management mechanisms by households.
Daniel Berki-Kiss (Hungary)
“Assessment of private consumers in regards of sustainability of ornamental plants”
Aspects of sustainability in horticulture are gaining importance as a requirement for a supply partnership with store chains. Especially the fruit and vegetable sector are constantly striving for certificates in this field like GlobalGAP, MPS or Fairtrade. Currently this labelling progressively affects the field of ornamental plants, but the influence of sustainable production or marketing activities on purchasing behaviour of consumers has rarely been examined so far. Sustainability criteria are partly demanded by assurance programs for certification on the production side, but in contrary, for consumers it might be frustrating and confusing to deal with all the different labelling systems nowadays. Thus, the main objective of the project is to identify the most important sustainability criteria for the segment of ornamental plants and to explore which of them substantially contribute to a purchasing decision.
Anh Kim Bui (Vietnam)
„Social capital in the Vietnamese pepper supply chain management“
My research analyzes the impact of social capital on the stakeholders of the Vietnamese pepper supply chain. A set of indicators is developed to assess social capital of the Vietnamese pepper supply chain. Likert scale is used to quantify the magnitude of the social capital and to calculate the social capital index. Then, the research evaluates the impact of social capital on the performance of the Vietnamese pepper supply chain using the Structural Equation Modelling (SEM). Finally, implications of the influence of social capital in supply chain management are discussed.
The Chair group of Governance in International Agribusiness provides me with a professional and friendly working environment. Offices are equipped with modern and useful technology. Everyone is willing to help and to answer my questions. I have got a lot of support and encouragement from the Chair group since my first day working here, without which I could hardly do as well as I am doing now.